Growing your HVAC business is an aspect of today’s competitive market space that can no longer be ignored. There are many ways in which you can go about doing this, including digital marketing. This involves everything from social media, to website analytics, to email marketing. Here are some options for you to consider:
Social media marketing is the process of gaining traffic or attention through social media sites like Facebook, Twitter, and Instagram. Each social media site has its own strengths and weaknesses; Twitter is designed to let people share short messages or “updates” with others. Instagram is great for sharing attention-grabbing photos and videos, while Facebook allows for sharing updates, photos, sharing events, and a variety of other activities. More and more businesses are turning to social media to market their business and you don’t want to be the one late to the party.
Review platforms like Facebook reviews and Yelp are a great way to see how customers and potential customers see your business. While a bad review isn’t ideal, it allows you to be made aware of a problem and in turn, correct that problem to provide a better customer experience the next time around. A Yelp business account allows you to connect with customers, including those who have written reviews for your business. Join the conversation with your customers by responding via direct message or posting a public comment for all future consumers to see.
Website visits are important to track because they lead to conversions. Driving qualified visitors to your website can be achieved in a number of different ways, like search engine optimization (SEO), pay per click advertising, and email marketing. These digital tools can positively impact the growth of your business.
Utilize email to develop relationships with potential customers. It is essentially the same as direct (or snail) mail, except that instead of sending communications through the postal service, messages are sent electronically via email. You can grow your email database by organizing existing customers’ email addresses and collecting new ones through social media giveaways or paid advertising.
SEO is the practice of ranking your website in a search engine’s results (Google, Yahoo, Bing, etc.). For example, if someone were to search “HVAC repair” in your area, you would want to show up on the first page of the search results. How do you do that? Great content encourages people to link to your pages and shows Google your pages are interesting and authoritative. This leads to search engine success because Google wants to show interesting and authoritative pages in its search results. It’s that simple!
Continue growing your HVAC business by developing a digital marketing strategy as part of your marketing plan. Invest in your business with some of the above techniques to stay competitive in the industry.